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Adsense For Nonprofits

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Sometimes nonprofits forget that they can generate revenue in many beyond just collecting donations. One of the easiest ways to generate revenue is to place Google Adsense ads into your content.

If you are already creating content about the work of your nonprofit and you have a lot of eye balls on the content then you are potentially leaving some easy money on the table if you are not using Adsense.

To be clear, this article is not about Google Ad Grants. It’s about generating revenue from placing Ads into your content.

Contents

What Is Adsense

Google AdSense is a contextual advertising program from Google that allows you to run Google ads on your website and get paid when somebody clicks on them.

The ads come from businesses that use the Googles Ads platform.

This is an example (show news example) – when somebody clicks on one of these ads, the owner of this website makes a small amount of money. We’ll talk about how much money later in this article.

Adsense – Pros

Most bloggers end up using Google’s AdSense program because it has several advantages:

  • It’s free to join
  • Eligibility requirements are simple. You can be approved for advertising with a site that has absolutely no track record or traffic.
  • There are several styling options and you can use them to customize the ads to match the look and feel your website.
  • Google will pay you monthly by direct deposit. But you do have to meet a $100 monthly earnings threshold. 
  • Yes, you are allowed to run ads on multiple websites using one AdSense account.
  • The advertising is contextual so Google will review the content on the page and provide advertising that is relevant to the content.

Sometimes, Google will also provide advertising that matches the search history of the person visiting your website.

In this case, Google might display ads that have nothing to do with the content on the page.

Google’s algorithm will constantly work in the background to figure out which ad to display in order to generate the best result – all without you doing anything other than testing different content and ad sizes and positions.

Adsense – Cons

Now let’s look at the disadvantages:

  • Google can instantly terminate your account at any time for any reason. In most cases you won’t even be given a reason. You also won’t be able to contact anyone to do anything about it.
  • If somebody does click on one of the ads you will make some money but remember that this person will also be leaving your website. For some of you, this is not the “ideal” result.
  • Google’s AdSense program has a lot of rules and they keep changing. Is very easy to find an enormous number of examples of people that were inadvertently violating the rules and had their accounts canceled.
  • Your competitors might end up advertising on your website. Or you might see advertising from people that your audience finds offensive. The good news is that Google does allow you to specify up to 200 URLs that can be blocked from advertising on your website. But the obvious problem is that you might not know who any of these people are until after they’ve already advertised on your site.
  • Google Adsense is definitely not a get-rich-quick scheme. It’s usually the worst way to monetize a site but it is one of the best options if you’re looking for a complete hands-off and passive monetization strategy. 

Types Of Ads

There are different types of AdSense ads.

The most common are text ads and image ads. Text ads use words and a link. They come in different sizes and you can customize the color of the box and the text in the link.

Text area was actually being phased out by Google at the time of this article.

Image ads are graphics ads. They also come in a variety of sizes so you can decide what is best for your site.

There’s also a completely automated option where you don’t have to do anything at all.

Google Adsense Payments

As I mentioned earlier Google will pay you monthly by direct deposit into your bank account or by check but you do need to reach the $100 threshold.

If you haven’t earned $100 dollars in any given month then the amount you have earned will roll over into the next month. Each time you reach the $100 threshold Google will issue payment in the next payment period. 

How To Increase Adsense Revenue

In order to make money with AdSense over the long term there are some things you need to do:

Read the rules. This is one of a small number of situations where you actually do need to read the rules. They’re constantly changing and it’s very very easy to accidentally do something that violates the rules.

The first rule of AdSense is don’t click on your own ads and don’t tell anyone else to click on your ads and don’t incentivize your readers to click on your ads. If you do any of these things your account will get canceled instantly.

After reading the rules and getting an understanding of what you can and cannot do you can start to focus on things that make you money. Revenue from AdSense is dependent on doing two things:

Bringing in traffic. There are a million ways to bring in traffic. I have other videos about how to generate traffic so check them out.

Converting The Traffic Into Clicks On Ads

The first thing you need to do to convert traffic into clicks on ads is to create the best content that you can come up with.

If your content sucks, people won’t stay on the page long enough to give your ads any chance of being noticed.

On the other hand, if the reader is diligently reading your content then it will be almost impossible for them to avoid seeing your ads. This doesn’t mean that they will click on them but at least you have a chance.

This is the minimum that you have to do. Write an article that is interesting enough to hold somebody’s attention and insert ads in between compelling paragraphs in the article.

It’s very simple to understand but it obviously takes a little bit of time and effort to create compelling content. 

You have the ability to customize the advertising block from AdSense so try to select colors that stand out within your content.

In the meantime, you can also try the opposite strategy. Some people have found that making AdSense ads blend in with their content results in more clicks.

Just keep in mind that one of Google’s rules is to make sure that the reader is aware that an ad is really an ad.

If Google thinks that you’re trying to make your ad appear to be anything other than an ad they will probably cancel your account. 

So the net result is to create content that holds people’s attention, stay up to date with the rules, test different tactics that don’t break any rules, and continue testing until you find the best results.

Editor

Editor

This article was created by the team an IIMAGINE. Create a free account to get alerts about new articles and get access to multiple tools and strategies for growing your nonprofit and maximizing your impact.

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