People that don’t know you will visit your website and they will form their view of you based on how your website presents you.
This is the only information they have, therefore their entire view of you is determined by your website.
Your website is not just a place where you upload some text and images about what you do.
You should think of your website as a machine that attracts visitors and converts them into customers with minimal involvement from you.
The question is, how do you build that machine? That’s what this course is about but in this article/video I want to talk about website platforms.
The first thing you need to do is to decide whether you will go with a proprietary website builder like Wix or Squarespace or the obvious open source option, WordPress.
Best Website Platform: WordPress
I strongly recommend you go with WordPress. To be clear, I’m talking about WordPress.org
More websites are built on WordPress than any other platform in the world and this will not change anytime soon.
These are the advantages of WordPress:
The most important issue is controlled. WordPress gives you 100% control and services like Wix gives you zero control.
For example, Wix can decide that all of the content created on a Wix website now belongs to them, triple the price, decide they don’t like you or your business for any reason and cancel or delete your website.
They can literally do anything they like with your website.
Again, the management of Wix has 100% control and you have zero!
If you use WordPress (on your own hosting) you have 100% control.
There’s another important aspect to control and that is the ability to pay a developer to add customized features and functionality or design that makes the site work exactly the way you want it.
This is not physically possible with Wix and Squarespace because these platforms are not open source and that means that it’s not possible for a developer to access the source and code anything at all for you.
WordPress gives you the ability to create literally any feature, functionality, or design you want.
As a result of WordPress being so widely used, all of the skills that you (or your employees) learn by using WordPress will be usable on any other WordPress site.
The skills required to use Wix and Squarespace are completely useless outside of those platforms.
Wix comes with 200 apps that you can add to your site to improve its features. WordPress has more than 55,000 – and that’s just free apps.
Most 3rd party apps and tools prioritize integration with WordPress because they know that most of their clients will be using it.
Most 3rd party apps and tools will never integrate with Wix and Squarespace so you will be “left on an island” that is disconnected from the rest of the web.
Best Website Platform: Optimizing Results