Rate organizations, politicians and celebrities
based on their impact rather than on their profits
How does it make the world a better place?
In order to encourage good behavior in our societies, we want to identify organizations (or people) that have a positive impact (e.g. by treating their employees or the environment well) or a negative impact (e.g. by treating their employees or the environment badly).
This allows us to make informed decisions about which organizations we want to work for, buy from or invest in.
Over time, this will provide recognition for the good actors and will hold the bad accountable.