4. CREATE A COURSE: UNIQUE SELLING PROPOSITION
The one question that every potential customer will ask is, why should I choose your course?
You cannot reasonably expect to succeed if you don’t have a good answer to that question.
Your answer to this question could be the difference between success and failure.
If you don’t have a clear answer to this question go back to the customer research and the competitor research and look for a common pain point that has not been addressed (or not addressed very well) by the existing courses offered by your competitors.
5. CREATE A COURSE: DELIVERING THE COURSE
What is the most engaging and effective way to deliver your course content? You can get a guide from your competitors and reviews of your competitors.
Course length: There’s no right or wrong. It simply needs to be as long or as short as it needs to be to deliver on the promise you made in your marketing.
Lesson length: A large number of short lessons is usually better than a small number of long lessons because it makes it easier for students to find specific answers to specific questions without having to work through large chunks of content.
Text vs video vs audio: Again, there’s no right and wrong. What do your customers want or expect? Does your course content require visual demonstrations? What are your competitors doing?
Do you want to avoid being on camera? Do you want to avoid using your voice? Do you have access to the hardware and software required to make videos? Just select the best option based on your circumstances then upgrade and improve over time.
Most courses can be created with slides and captured with a ‘screencast’ software so the time and effort involved with making the course ready for sale will mostly depend on the time and effort you put into the content rather than the production.
When delivering your courses, your primary goal should be to exceed the expectations of your customers so that they become repeat customers. They will also provide good reviews and testimonials and that will help you get new customers.
This is the minimum that your customers expect: – Clear course outline that allows people to easily find what they need – Clear structure and communication within the course and each lesson – Links to any resources mentioned in your course
Marketplace vs Your Website
You can sell your course on an online marketplace like Udemy
or you can sell it yourself from your website.
The advantage of using a marketplace is that they have an audience that is already interested in your course but there is a lot of competition so you might be forced to sell your course for a very low price (it could be as low as $10.00).
If you sell the course from your own website, you will need to do your own marketing to get customers but you can charge what you think your course is worth (for example, $995.00).
6. CREATE A COURSE: CUSTOMER SATISFACTION
After a student completes the course you need to review everything in order to figure out what you can improve:
- Send the student a survey.
- After completing the survey, ask them for a review or testimonial