7. Start A Podcast: Content Frequency
You need to find the best combination of quality and quantity. You also need to consider what you can commit to on a regular basis.
If you’re not sure then you should pick a frequency at the bottom end of the range and then increase the frequency in the future after you get more comfortable with the entire production process.
The key here is consistency.
8. Start A Podcast: Content That Sells
If you’re creating a Podcast to use as part of a broader marketing strategy to sell your products or services, it’s important to focus on making content that naturally leads to whatever you’re selling.
The typical structure of this type of content is to outline a problem and a solution and use your product or service as an example of the solution.
9. Start A Podcast: Episode Optimization
Title. Make sure your title includes the most important keyword so that your content can be discovered on platforms that use search.
And try to add something that distinguishes it from other episodes about the same topic.
Thumbnail. The thumbnail can be as important as the title. You know from your own scrolling through a feed on social media that images capture your attention.
You can get templates from design tools like Canva and Picmonkey.
Description. The description serves two purposes. One is to provide information about what the episode is about.
The second purpose of the description is to include links to your website, affiliate links, social channels, or whatever you want people to do after listening to the episode.
Tags. They exist to help the algorithm understand what your episode is about but algorithms can get this information from your title, description, and the content in the episode so go ahead and enter the major keywords as tags but spend more time on your content, title, and images.
10. Start A Podcast: Podcast Format
These are your options:
The Solo Show
Pros: You don’t need to rely on anyone else. You’re building authority on your topic.
The podcast is exclusively yours so you can make all decisions about sponsorship, monetization, or anything else. And you don’t need to split the profits with anyone.
Challenges: One of the biggest challenges of the solo show is dealing with the feeling that you’re ‘talking to yourself’. It’s also less dynamic.
The Co-Hosted Show
Pros: A simple way to deal with the nervousness that comes with recording alone is to chat with someone else.
You can use a co-host so that you have someone to bounce off or debate. It usually leads to a higher energy episode.
Challenges: You have to work with someone else’s schedule. You might not have good chemistry.
There’s also the question of ownership: who owns the podcast?
Do you split income 50/50? And what happens if your co-host loses interest or becomes unavailable in the future?
The Interview Show
Pros: Talk to people that you find interesting. Doing an interview show gives you the opportunity to chat with people that you admire or want to learn from.
Your guests will also have their own audiences and they might listen to the interview and end up subscribing to your show.
This is a great way to grow your audience.
Challenges: Interviewing is a skill so don’t approach any big names until you’ve figured out how to do it well.
You’ll constantly need to find new guests and you’ll have to rely on the technology that your guests use.
11. Start A Podcast: Equipment
The bare minimum you need to record a podcast is a computer with a USB microphone and access to the internet.
But, keep in mind that listeners are not very tolerant of bad audio.
You should search YouTube or Google for the ‘best mic for Podcasts’ and select the one that is the best fit for your existing equipment and budget.
12. Start A Podcast: Editing
When you plug your USB microphone into your computer, you will need some software to actually record and edit the audio.
- Audacity: This is a good-quality and free option that should be all you need.
- Adobe Audition: This is a Pro-level production tool and it has a steep learning curve but if Podcasting is going to be important to you then you should try it out.
If you’re planning on shooting a video of the podcast (or shooting videos for any other reason) then the video editing software you use for editing those videos will likely have the audio editing features that you need.
13. Start A Podcast: Talking Into A Mic
The reality is that every combination of voice, equipment, acoustics, and editing will sound a little different. The only way for you to get this right is to test it.
The most important thing to test is how the volume, clarity, and quality of your voice changes based on the distance from the mic.
14. Start A Podcast: Podcast Hosting
One common misconception is that you upload your podcast to places like iTunes. That’s not how it works.
You need a podcast hosting account (sometimes called a media host).
This is a service that stores your audio in the same way that a web host stores your website and it allows people to listen, download, and subscribe to your podcast.
Here are five options: