If you are the type of business that cares about your local community, the environment or any other social issue, you have no way of differentiating yourself from your competitors that don’t care about these issues.
This means that your effort often goes unnoticed and unrewarded.
‘I Imagine’ is set up a like a social network where individuals and businesses can create a profile, follow and engage with each other.
The thing that makes it different is that the ‘I Imagine’ eco system revolves around impact and individual expression as opposed to money and mass consumerism.
Businesses, nonprofits and other organizations will provide information about how they are having a positive impact.
Individuals can support the organizations that they think are doing a good job by providing positive reviews based on impact, positive ratings based on impact and, of course, purchasing their products.