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Clarify purpose

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2 years agoopen0

If a team doesn’t understand the purpose of their work, their attention and enthusiasm can dwindle. Be clear about why you’re doing what you’re doing – it’s the key to motivation. Simon Sinek, author and marketing consultant, unravels this game-changing concept in his TED talk.

“Your Why provides you with clarity, meaning and direction. It is a filter through which you can make decisions, every day.” – Simon Sinek

So, find the “why” – the purpose – for your current project or final goal, and why you’re taking each of the steps that lead you there. Not only will this keep everyone motivated and aligned, it’s a great way to review your process and ensure you’re taking the best steps to get to where you need to be.

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