In the 2016 referendum, UK citizens were asked whether they wanted to remain in the EU or to leave, with 51.9 per cent of those who voted voting to leave. However, from such a choice it is not possible to know what sort of relationship British citizens were looking for with the EU in 2016, nor what they would want now.
The political landscape of the UK has changed dramatically in the wake of the Brexit referendum. Two years on, Britain continues to find itself in a volatile and unpredictable environment.
According to a series of stated-preference discrete-choice experiments conducted with the same group of citizens surveyed a year ago, the British people reject a no-deal scenario even more firmly than they did in 2017, and that public opinion, even among Leave voters, is shifting to a ‘softer’ Brexit.