Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

Marketing automation allows businesses to target customers with automated messages across email, web, social, and text.

Messages are sent automatically, according to sets of instructions called workflows. Workflows may be defined by templates that have been custom-built from scratch or they can be modified mid-campaign to achieve better results.

Advanced marketers use marketing automation to automate online marketing campaigns and sales activities to increase revenue and maximize efficiency.

When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.

Marketing automation helps with lead generation, nurturing, and scoring, as well as with measuring overall ROI on campaigns.

The time- and cost-saving effects of automation increase as an organisation grows in size and complexity. Good marketing automation systems are designed to scale alongside your business.