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Option #1: Physical Product Offer

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WHO Are You
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Hi, I’m , founder of .

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WHAT Have You Got
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I’ve got a free  for you called “” that’s going to help you specifically with .

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WHY do they need it? (Choose one option or the other)
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Option #1: So if you’ve been struggling with , then you need this  because, among other things, it reveals , so you can .

Option #2: So if you want to , then you need this  because, among other things, it reveals  so you don’t have to deal with .

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HOW do they get it?
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Just fill out the form on the side of this page. Let me know your shipping address, and I’ll send your free  out right away.

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What’s the Catch?
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There’s no catch. I’m doing this because .

All I need for you to do is to help with shipping and handling charges.

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URGENCY: Why should they order right now? (Choose one)
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Option #1: I only have a very limited number of copies of “” available, so don’t get left behind.

Option #2: This free  offer ends at midnight on . Don’t wait.

Option #3: This free  offer is part of a marketing test, so when it’s over, “” will no longer be available with this free offer.

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GUARANTEE: Reverse the Risk in ordering the product
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If you don’t love it, I’ll refund your money, AND you can keep the free .

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RECAP: Remind them what they are getting and why.
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So just to recap, you’re getting this free , The “” that will help you with  (including )… which means you can finally stop struggling with .

Just fill out the form on the side of this page. 

Let me know your shipping address, and I’ll send it out right away.

Option #2: Digital Product Offer

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WHO Are You
============

Hi, I’m , founder of .

============
WHAT Have You Got
============

I’ve got a free  for you called “” that’s going to help you specifically with .

============
WHY do they need it? (Choose one option or the other)
============

Option #1: If you’ve been struggling with , then you need this  because, among other things, it reveals , so you can .

Option #2: If you want to , then you need this  because, among other things, it reveals so you don’t have to deal with .

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HOW do they get it?
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Just fill out the form on the side of this page. Let me know your email address, and I’ll send “” out to you instantly via email.

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What’s the Catch?
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There’s no catch. I’m doing this because .

All I need for you to do is put in your email address, and I’ll send it out instantly.

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URGENCY: Why should they order right now? (Choose one)
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Option #1: This offer ends at midnight on . Don’t wait!

Option #2: This offer is part of a marketing test, so when it’s over, this  will no longer be available with this free offer.

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GUARANTEE: Reverse the Risk in ordering the product
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Even if you don’t love it right now, you can still keep your access to the  and get value from it in the future.

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RECAP: Remind them what they are getting and why.
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So just to recap, you’re getting instant access to this free , The “” that will help you with  (including )… which means you can finally stop struggling with .

Just fill out the form, let me know your email address, and I’ll send it out instantly.

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