Search engines do like fresh content.
But this does not mean that the most recent content will always outrank older content.
It just means that it will outrank older content if, theoretically, everything else is the same. Remember that it’s just one ranking factor, not the “the” ranking factor.
There are obviously some keywords that are much more time-sensitive than others.
For example, any articles relating to news, sports, or entertainment will need to be very fresh in order to rank high in the search results.
The most important issue here is just making sure that Google can in fact crawl your website.
The best way to do this is to sign-up for Google Search Console. Go ahead and Google it. It’s totally free.
You will need to enter some information to prove that you really own the website.
Then you’ll need to go to the section about crawl errors to see if there are any issues that need to be addressed.
The other crawling issue is your website’s content structure. You should just use a simple tree structure.
Set up categories and subcategories and you should only go two levels deep.
This is the best structure for an optimal user experience and it’s also the best structure for google’s algorithm.
I’m sure you know that there are more searches on mobile than on desktop for many keywords so you need to make sure that your website is mobile-friendly.
Whenever you create a new page on your website remember to check what it looks like on your mobile device.
Make sure it’s readable. Make sure the menu works correctly.
Keep in mind the site could look very different on other mobile devices that have different screen sizes.
You can use a free tool from Google called Google Insights to get an idea of how Google sees your site.
Google wants to provide the best possible experience for its users so it will not display multiple pages that have the exact same content on the first page of its search results.
Keep this in mind when you start reaching out to other websites to create backlinks.
Some people have made the mistake of offering their article to another website in return for a backlink.
If you do this, you run the risk of ending up in the scenario where the version of the article on your website has been outranked by the version of your article on the other website.
So they will receive all of the traffic instead of you.
If you want to promote your content on other websites the best practice is to write a brief and unique introduction that can be posted on the other website and include a link back to your original (complete) article on your website.
Google knows that everybody hates a slow-loading website so it’s not surprising that page load speed is one of the success factors.
If the only thing you have added to a page is an article and an image and your page is loading slowly it’s highly likely that it’s due to big image sizes.
Compress them to the lowest level possible while maintaining image quality.
If your page is still loading slowly then the problem could be your hosting.
When it comes to hosting you usually get what you pay for.
The most common complaint from people that use low-cost hosting providers is that their website loads very slowly.
Keep in mind that this is not just an SEO issue, it’s also a user experience issue.
You’ve probably noticed that some sites have a URL that starts with http and others start with https.
The sites that have URLs starting with https have an SSL certificate installed on them.
In Simple times this means that communication through the site is more secure because it’s encrypted.
Google knows that most people prefer to interact with a secure site so, if all else is equal, Google’s algorithm will favor a site with an SSL. SSL certificates are available from your domain or hosting provider so take a look around their websites to see your options.
This is effectively the title of your webpage and you have total control over it.
Google uses the title to figure out what the page is about and, when people view search results, they also use the same title to figure out what the page is about.
As a result of this title tag having a dual purpose, don’t fall into the trap of just creating a title that you think the Google algorithm wants to see.
If you create a title that includes a lot of keywords but does not mean anything to a human then people won’t click on it.
If people don’t click on it Google will see that nobody is interested in it so it will push that page down the rankings.
If you use a large font for your title and a mid-size font for your subtitles and regular font for the rest of the text on the page it will be easy for the Google algorithm to understand how the content is being presented.
It can use this title structure to figure out what’s more important and what’s less important.
In the meantime, humans operate the same way. We’ll also look at titles and subtitles to figure out if we want to spend more time on a page.
Nobody knows exactly how Google’s algorithm measures authority but it’s easy to guess.
Websites that have a lot of content that has been referenced and cited by lots of other sites and have a lot of incoming links and produce an enormous amount of fresh content and have been doing this for a very long time will have much more authority than a new website that has none of these characteristics.
I’m sure you know that one of the success factors in SEO is backlinks.
If you receive a backlink to your website Google thinks of it as a vote in favor of your website.
But as you might expect it’s not that simple.
Google will count all of the links pointing to your website but it won’t count them all equally.
It will give more weight to the links that it considers to be higher quality links.
This usually means that these links need to be coming from websites and pages that have a high level of authority in the same topic as the content on the page on your website.
In summary, the number of high-quality links is becoming more and more important and the number of low-quality backlinks is becoming more and more irrelevant.
In fact, I’ll go one step further and say that a large number of low-quality backlinks can potentially result in a penalty so don’t pursue backlinks for the sake of pursuing backlinks.
Put more time and effort into finding ways to get backlinks from high-authority websites that are addressing a related topic.
Anchor text is just a name for the words that you see in a link in your content.
Your objective here is to just use the natural text that you would expect to see as a reader.
For example, if you’re reading an article that references a research paper with the title ”Fortune 500 Survey”, you would expect to see anchor text that says ‘Fortune 500 survey’ and this anchor text should be relevant to the content located at the destination of the link.
If the anchor text was ‘Fortune 500 Survey’ then after clicking on the link you ended up on a page with the title ‘Apply For A Credit Card’ this would be a terrible user experience and the Google algorithm knows it and will treat it accordingly.